After exploring various initial designs I settled on an animated logo that mimics the login process. Starting with filling in the login field and the name typing out. It then pops into a 16:9 rectangle, which is how content will be displayed on the platform, this then morphs into different shapes to represent the vast array of learning material available.

The key 16:9 shape was used as a design device on light hearted promotional posters, which went up around the office to encourage people to check the platform out.

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