Ford Mach-E Dashboard
Ford • Blackberry • QNX •
Ford • Blackberry • QNX •
Client: Blackberry QNX
Recipient: Ford
-
Reinforce the existing relationship between Ford and Blackberry QNX (Ford’s in-car infotainment UX/UI provider).
-
Interactive memory book of historic achievements presented through the UI of the Ford Mach-E.
Social ads to promote the asset.
Navigation
Working with Creative Director and Copy Lead, I took their concept and applied it to the memory book asset and promotional ads.
The asset opens by zooming into the hub screen, much like the start up animation on the actual Ford Mach-E. A custom UI based on the car’s own is then displayed where the user can interact with familiar in-car experiences to navigate the asset.
This project involved me designing and planning out how the UI would work and then editing appropriate Ford imagery to mock the screen up on. I also mapped out how to make the past (black and white) and present (colour) timelines interactive and easy to navigate.